Podcast: The PrintPod episode 2: The Need for Speed with Paul Bromley

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Embracing innovation and automation: A deep dive into web-to-print with Paul Bromley

In the ever-evolving landscape of the print industry, embracing automation becomes not just a competitive advantage but a necessity for survival and growth. In the second episode of our PrintPod podcast, Head of Global Marketing, Chris Minn, chats with Head of Global Sales, and print veteran, Paul Bromley.

With a career spanning several decades, working with some of our closest partners before joining Infigo, Paul brings a wealth of experience and insight into the current trends and future directions of the industry.

Listen now on Spotify and YouTube 🎧

Paul Bromley’s career in the print industry is nothing short of remarkable. Starting at the tender age of 16, Bromley’s journey through the ranks of various companies like GMG, Esko, printIQ and now Infigo has been fuelled by a passion for technology and innovation.


His first-hand experience with the transition from traditional film to CTP (computer to print), digital presses, and advanced litho printing highlights a career dedicated to embracing change.


Paul says: “My background is pretty much all the technologies and I’ve seen all the changes film to CTP, to digital presses, then to more advanced litho presses and then more recently the industrial sort of change in regards to digital matching.


“And also software, that’s what I do. I’ve always loved software, always been hands-on and worked within workflow and automation solutions and really, that’s the geek in me.”

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A new chapter of innovation with Infigo

Joining Infigo marked a significant chapter in Bromley’s career, driven by the prospect of continuous innovation within the company. Despite being in the role for just 8 months, Paul has already clocked up many airmiles, spreadiung the benefits of integrated workflows, spearheaded by Infigo’s storefronts. Chris points out that having worked for organisations across the entire workflow gives Paul a unique perspective.


This perspective is crucial in an industry where technological advancements rapidly redefine the production landscape.


Paul said: “My background of being software-based and and having those conversations with different people, which maybe the technical director or staff in the business or the owners being able to relate the value between an MIS and the web-to-print side and how they joined together through automation.


“You see the lights go on because they can see they’ve got half of the story already made in that integration.”


The synergy of partnerships and technological Integration


One of the standout aspects of Infigo, which attracted Paul to the company, is its collaborative approach with partners. This is not just about technology integration but also about understanding the nuanced needs of customers and the market. Bromley’s deep knowledge of print and workflow software sectors enables him to offer a more rounded perspective to clients, highlighting the importance of comprehensive solutions that span beyond just the hardware or software.


Paul says: “Automation is key for any business nowadays and it’s not a word that should scare people. In the past it was very much people would be worried that it would replace them. But I think mundane tasks are the ones you should look to automate as much as you can because it allows your staff to then focus on the higher value jobs, which is, you know, critical for any business.”


The Need for Speed 


In an industry where time is often of the essence, the need for speed in getting online and operational is paramount. Infigo’s innovative approach to reducing the time to market for print service providers is a testament to the company’s commitment to exceeding customer expectations. This agility, coupled with the introduction of features such as the Infigo Academy and WeBuild, showcases a proactive stance towards empowering customers and streamlining their journey towards operational excellence.


As the demand for web-to-print solutions grows, the emphasis on simplicity and ease of use becomes increasingly critical. Paul says that there is a shift towards systems that are not just powerful but also user-friendly. This enables companies to leverage these tools effectively without being bogged down by complexity.


Looking ahead: The future of print automation


In conclusion, Paul offer a compelling glimpse into the transformative power of technology in the print industry. His journey underscores the importance of innovation, collaboration, and a forward-thinking approach in navigating the complexities of an ever-changing landscape.


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So, make sure you subscribe through our YouTube Podcasts or Spotify for Podcasters channels, for regular updates on the latest trends- from industry leaders to those taking up their first role in the print industry and everyone in between.

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