The personalised gifting market is growing - are you taking a slice of the revenue?
Did you know that more than half of us have received a personalised gift in the last year? Which is why the gifting industry is worth £1bn in the UK alone, and keeps on growing. Take advantage of Mother’s Day, Father’s Day, birthdays and all of those other occasions when only a personalised gift will suffice.
With our e-commerce print on demand software, you can take advantage of this trend, by enabling your customers to personalise any product in your range, which could include everything from mugs and caps, to t-shirts or photo albums.
Make it easy for customers to order personalised gifts from your online print shop
Customers have come to expect an Amazon-like experience from every online business. So your branded web-to-print e-commerce storefront must not only be easy-to-navigate, but also offer a wide range of customisable products with live pricing. Allow your customers to customise and order with ease, whilst providing automated email updates on their order status – all with minimal human intervention on your side. Sounds complicated? Only if you don’t have the right tools. With our web-to-print software, you can achieve all of this, and so much more.
With our web-to-print software, you can provide customers with the print e-commerce experience they expect – from an intuitive customer journey and ease of ordering, to automated updates when the order is received, fulfilled and shipped. These are the experiences that will keep customers coming back for more.
Make customers choose you
With so many online stores out there, what sets you apart from the rest? Even before customers can check the quality of your product, they are already assessing you on the quality of your website and ease-of-use. So stand out from the start by offering an eye-catching website with a great CX (customer experience).
Suzanne Rouart, founding partner of Infigo customer Print My Smile, says: “Putting a name and photo on a piece of print is nothing new, and the choice of personalised gifts available are vast. Differentiating ourselves and building loyalty with customers, to become their number one, all comes down to the user experience and the quality of the product.”
On your e-commerce storefront, customers can easily find what they are looking for, personalise items as they wish, and receive a quote based on their product attribute selections instantly.
With automated pre-flighting and proofing, customers can be warned of potential artwork issues before placing an order without the need for time-consuming manual checks. Print automation means orders received on your e-commerce storefront are transferred to your production line seamlessly. Plus, your customers are always updated on their order status progress with automated notifications.
Offer design templates
Create a library of editable design templates and allow customers to quickly personalise them with the help of our intuitive online editor, through your website. Setting up new designs, to capture a wider audience or to introduce new product ranges, can be easily done directly from Adobe InDesign with our innovative Invent module.
With our state-of-the-art 3D preview tool, your customers can enjoy their finished personalised gift on screen, from all angles, before they checkout – this significantly potential future complaints and returns.
Automated customer notifications
With built-in e-commerce features, your web-to-print website is more than a static catalogue of products. You can integrate with a number of payment gateways, and allow customers to confidently and securely pay online, without being redirected to another site. Reassurance for them and regular cash flow for you, all through our print e-commerce system.
Why choose Infigo?
Launched in 2010, we have a wealth of knowledge and experience to help your business grow and succeed.
We offer a complete web-to-print solution, with add-on modules, 3rd party integrations and dedicated support.
See practical examples of how we’ve helped our customers adapt and grow with our web-to-print solution.