In the world of B2C Web2Print, or online print ecommerce, one critical decision will shape everything else. Who is your ideal customer. Professional designers or everyday users? It really boils down to these two paths. And trying to serve them both? That’s the fastest route to failure. Your website becomes confusing. Your message gets diluted. […]
In my last blog, I discussed how flexibility with every client helped us get ahead of the competition in the early days of Infigo. However, this came at a cost of an increasingly bad user experience (UX) for both our growing customer base and our growing team. In the early days of developing the Infigo […]
When you first start out in business you have to do everything you can to get ahead. For the first few years at Infigo it was custom development. We gained a reputation of being the guys that never said no. So what do I mean by that? Custom development We wanted to offer things that […]
