Choosing the right web-to-print editor is one of the most important decisions a print business can make. Whether you’re managing a complex B2B storefront, offering customisable marketing materials, or streamlining internal design workflows, the wrong tool can cost you time, money, and clients. Many print service providers rely on multiple editors to meet different needs. […]
Author: Douglas Gibson
Why personalisation isn’t just a name Receiving a letter that’s addressed to “Dear Sir/Madam”, is one of my pet peeves. As Dale Carnegie famously wrote in his pivotal book How to make friends and influence people “a person’s name is to that person, the sweetest and most important sound in any language.” It’s a highly […]