It’s 2 AM in Etten-Leur, Netherlands, and the presses at Control Media are still running. For Boris Antonissen, the company’s Head of Prepress, those overnight production runs represent both the company’s strength and its biggest challenge.
Control Media had built its reputation as a leading B2B trade printer serving customers across Belgium, the Netherlands, and Germany on precision, speed, and reliability. Their production floor could handle everything from short-run brochures and customized books to complex packaging. But when customers tried to place orders online, especially for non-standard formats or materials, the digital experience lagged far behind what the production team could deliver.
“We were turning away business we could easily fulfil,” Boris recalls. “Customers would call asking if we could print a specific size or substrate, and we’d say yes but they couldn’t order it through our webshop. We knew we were leaving money on the table.”
With web-to-print orders accounting for 85% of Control Media’s business, but their own branded webshop representing only a fraction of that, the company needed to evolve. Most orders came through external marketplace platforms, limiting Control Media’s control over customer relationships and margins.
The disconnect between what Control Media could produce and what customers could order online wasn’t just frustrating, it was costly. Account managers spent hours manually configuring orders, pricing custom requests, and catching errors that should have been flagged automatically.
Boris and his colleagues recognized that success required a next-generation web-to-print platform – one that could match their production sophistication with equal digital sophistication. But the requirements were demanding:
Like many complex digital transformation projects, Control Media’s migration to Infigo’s platform came with its share of challenges. The scale of the integration – from advanced product logic and bespoke pricing to split-shipping and automation through Enfocus Switch, meant the process required careful coordination and iteration.
For Boris, managing the programming and integration work alongside his prepress responsibilities, the initial site build and product configuration phase proved particularly time-consuming. The complexity of translating Control Media’s production capabilities into digital product logic required significant hands-on technical work.
“The early stages of building out the site and configuring products took more time than expected,” Boris admits. “But once we shifted to using a QA environment for testing updates, especially for complex features like split-shipping, things improved dramatically. We could experiment, find issues early, and build confidence before anything reached customers.”
That shift in approach transformed the collaboration. Regular review sessions allowed the teams to refine each feature in small, testable steps, while Jessica and Agnieszka handled customer contact and order management, ensuring business continuity throughout the transition.
Control Media’s investment in workflow automation paid off significantly. With Infigo’s open architecture, Boris connected automated file checks, routing, and production triggers directly into the platform through integrations like Enfocus Switch, effectively turning the webshop into an intelligent, end-to-end production system.
The integration goes much deeper than simply passing files to the press. Infigo’s platform orchestrates Control Media’s entire production workflow. When an order arrives from the webshop, it automatically performs preflight checks, validates file specifications against production requirements, and flags potential issues before they reach the production floor. The system routes jobs to the appropriate equipment based on substrate, size, and finishing requirements, and even manages colour profiles and imposition layouts specific to each press.
“The platform doesn’t just move files – it makes decisions,” Boris explains. “It’s checking bleeds, resolving colour spaces, optimizing imposition, and routing work to the right press at the right time. What used to require multiple touchpoints and manual intervention now happens automatically, even at 2 AM when no one’s in the office.”
The connected system also handles split-shipping logic, coordinating when different components of a single order need to be produced on different equipment or at different times, then ensuring everything syncs correctly for delivery. For Control Media’s 24/7 operation, this level of automation transformed what was possible during overnight production runs.
By the time the web shop launched, both teams had built not only a powerful new digital storefront, but a stronger partnership grounded in transparency, technical insight, and trust.
In January 2025, Control Media began rolling out its new Infigo-powered webshop, starting with two test customers and gradually expanding access throughout the first quarter. By mid-year, the platform was fully operational and actively promoted. The results were immediate and measurable.
Rob Denton observes: “Customers adopted the new capabilities quickly, validating what Boris suspected all along: the demand was there, it just needed the right platform to make it accessible.”
Dynamic pricing models now incentivize off-peak ordering, offering clients up to 15% savings while helping Control Media optimize their 24/7 production capacity.
Resellers can now brand shipments, packing slips, and invoices with their own logos – a critical feature for trade printing relationships.
Internally, account managers who were previously tied up in administrative tasks are now freed to provide strategic client support.
“Orders that used to take hours to configure now happen in minutes,” Boris reflects. “Our account managers are having strategic conversations instead of typing up order forms. And our clients appreciate the flexibility and transparency. They can see exactly what they’re getting and what it costs, without waiting for quotes.”
By late summer 2025, the results were clear:
Control Media achieved this growth without adding headcount, demonstrating that the platform fundamentally improved business operations.
Boris and his colleagues are planning the next phase: expanding product offerings, adding advanced personalization options, and deepening integration between online ordering and production automation.
“We’re not done,” Boris says with a smile. “This platform gives us room to grow in ways we couldn’t before. Every new feature we add online can immediately reach all our customers, and because the foundation is solid, we can move quickly.”
Pablo Cubillas reflects:
“Control Media shows what’s possible when you combine ambitious vision with technical capability and a willingness to collaborate through complexity. They transformed their business model.”
In a competitive market, Control Media found a path to growth by making it easier for customers to order what they actually need, not just what the old system allowed while taking greater control of their customer relationships and revenue streams.
Based in Etten-Leur, Netherlands, Control Media is a 24/7 B2B trade printer serving customers across Belgium, the Netherlands, and Germany, specializing in high-quality, short-run print products with advanced customization capabilities.
