When a customer wants to reorder print, what should they do? For many commercial printers, the answer is still an email, a phone call or a spreadsheet. The customer attaches artwork, explains what they need and waits for someone to confirm the details. A web-to-print storefront can change that. But the right setup depends on […]
Articles & Advice
Stay informed with the latest insights, tips, and expert guidance from the Infigo team, including industry leaders like Douglas Gibson, Alex Bowell, and Greg Young. In our Articles & Advice section, we share in-depth knowledge on web-to-print technology, print workflow automation, and e-commerce strategy. Whether you’re exploring digital transformation or looking to scale your operations, our team brings real-world experience and thought leadership to help you stay ahead. From practical tips to strategic analysis, each article is designed to support your print business in growing smarter and more efficiently.
What AI and online buying mean for the people running multi-site label converters, and what to do about it on Monday. A few years ago, I sat with the owner of a print business who told me something that has stayed with me. He said his best salesperson was not the one who knew the […]
Web-to-print. The panacea to your print business woes or a huge waste of investment? Well, it all depends on who you talk to. Because, for every printer that has opened up profitable new revenue streams, and sped up their workflow, you’ll also hear tales of wasted investment and redundant technology. Done right, a web-to-print platform […]
Sam Woods is Head of Global Marketing at Infigo, where his approach blends creativity with commercial insight. This is the same lens turned on a problem he keeps seeing in print businesses: the numbers can look like growth while the commercial reality underneath tells a different story. There’s a version of success in print that […]
A print business can grow its sales and still earn less than the year before, without ever being able to say exactly why. Ask a print business owner how last year went, and the answer usually arrives as a revenue figure. Sales were up and the team was flat out, a good year by most […]
Alex Bowell is Managing Director at Infigo, where his focus has always been on scaling technology, simplifying processes, and building teams that deliver measurable impact rather than just more headcount. Here’s what he tells the businesses that think their problem is people. Nobody calls me to say they have a promise capacity problem. They call […]
Every print business hits a ceiling eventually, and it’s rarely the press that puts it there. Every growing print business eventually hits a limit that has nothing to do with equipment. The press can take more work. The process between order and production cannot, and that is where the real ceiling sits. It shows up […]
A print business can grow its sales and still earn less than the year before, without ever being able to say exactly why. Ask a print business owner how last year went, and the answer usually arrives as a revenue figure. Sales were up and the team was flat out, a good year by most […]