Strategic integration expands customer choice and accelerates time-to-market with AI-powered design capabilities
We’re excited to announce our strategic partnership with Printess, a next-generation online editor, to bring enhanced personalization capabilities to our customers. This collaboration combines our robust storefront and automation platform with Printess’s advanced design engine, enabling businesses to offer seamless, end-to-end personalization experiences that drive engagement, conversion, and customer satisfaction.
The integration provides our customers with an alternative editor option that complements our existing MegaEdit solution, offering greater flexibility and faster deployment for businesses across commercial printing, label and packaging sectors. This partnership reflects our ongoing commitment to innovation and our understanding that different businesses have different needs when it comes to product personalization.
Meeting the Demands of Modern Web-to-Print
In today’s rapidly evolving print industry, businesses face mounting pressure to deliver sophisticated personalization capabilities while maintaining fast time-to-market and streamlined operations. Our partnership with Printess addresses these challenges by providing a powerful, ready-to-deploy alternative that doesn’t compromise on quality or functionality.
The integration enables our customers to choose the editor solution that best fits their specific business needs. While our MegaEdit solution continues to serve customers who require deep customization and configuration control, Printess offers a complementary path for businesses seeking rapid deployment with extensive out-of-the-box capabilities.
Empowering Choice and Speed-to-Market
“This partnership represents our commitment to giving customers choice in how they deliver personalized product experiences,” said Michael Zauner, our Head of Technical Innovations. “With Infigo’s storefront and automation capabilities combined with Printess’s personalization engine, printers and brands can now offer a truly end-to-end experience. Our customers get the best of both worlds: simple workflows and the ability to handle highly customized, complex products without breaking the user journey.”
The Printess integration brings several key advantages to our platform:
- Rapid Deployment: Less configuration required, enabling faster go-to-market and reduced implementation costs
- AI-Powered Design: Built-in smart features that streamline the editing process and enhance user creativity
- Photorealistic Previews: Enhanced visualization for complex products that helps customers make confident purchasing decisions
- Flexible Layouts: Advanced design capabilities for sophisticated personalization needs across diverse product categories
- Seamless Integration: Native integration ensures customers never leave the Infigo environment, maintaining brand consistency throughout the entire journey
A Unified, Frictionless Experience
Printess’s editor integrates natively into our platform, ensuring customers can design products of any complexity within a single, fully branded environment. There’s no need to switch between different systems or compromise the user experience with disjointed workflows.
While we provide the e-commerce foundation, automation workflows, and business logic that power efficient print operations, Printess adds powerful creative tools that enhance the user experience and drive higher engagement and conversion rates. The result is a frictionless buying experience where customers can browse products, personalize designs with sophisticated tools, preview their creations in photorealistic quality, and complete their purchases all without ever leaving the branded storefront environment.
Unlocking New Market Opportunities
This partnership opens significant opportunities for our customers to expand into new markets and product categories. The commercial printing, label and packaging sectors, in particular, demand quick turnarounds and intuitive design experiences. Printess’s purpose-built capabilities for these applications, combined with our proven e-commerce and automation infrastructure, create a compelling solution for businesses looking to enter or expand in these high-growth segments.
“We’re proud to join forces with Infigo, whose web-to-print expertise is second to none,” said Christoph Schacht, Co-Founder at Printess. “Together, we’re enabling businesses to unlock personalization at scale while giving end-users the intuitive and inspiring design experience they expect.”
About Printess
Founded in 2020, Printess provides leading software for the customization of printed products in web-to-print and e-commerce. As a pioneer in personalization technology, Printess offers entirely browser-based layout, customization, and document generation with ultimate reliability and flawless output accuracy. The solution is offered exclusively as a subscription service with a cost-per-order model, providing unlimited scalability to meet any production need.
Learn more: https://www.printess.com/