How the integration works
Before this update, getting live pricing and estimates out of printIQ meant pre-building a SKU for every product combination. Five sizes, two stocks and two finishes meant 20 separate SKUs to set up in printIQ before a single quote could be generated.
Connect: printIQ’s custom quoting removes that step. Infigo product attributes map directly to printIQ’s operations and attributes, and printIQ calculates pricing against them in real time. There’s no need to pre-create combinations, and no need to edit JSON by hand.
In the recording, Paul Bromley, Head of Global Sales at Infigo, explains the division of labour between the two platforms: “The systems are connected in real time, 24/7. In this instance, printIQ becomes the pricing engine and Infigo becomes the web interface. Pricing can be controlled in one engine, which is the single source of truth, which should always be the MIS.”
That single source of truth solves a common problem: pricing managed twice, once in the MIS and once in the web-to-print platform. When paper, ink or another cost changes, it only needs updating in printIQ. Infigo’s storefront reflects it automatically.
A partnership built on real usage
Sarah Carter, Director of Client Services at POSITIVE+, uses both platforms and explains why the partnership mattered to her business: “We chose printIQ first, and it sort of came hand in hand. We saw the capabilities of the two being able to be joined together. It’s not enough of an off-the-shelf option. It’s easily customisable, and it can grow when our clients need to grow.”
Her advice to businesses considering both systems: “Don’t try and do everything at once. Maybe launch it in phases. That worked great for us.”
Danny Sullivan, CEO of POSITIVE+, said the organisation had already seen the benefits of the upgraded functionality: “We’ve been testing the upgrade for several months now and it really has blown us away. It’s significantly reduced the time it takes to create SKUs, which when you multiply that across our client base is a huge cost and time saving. One of the reasons we chose to work with Infigo and printIQ is because we see them more as partners than vendors. So the opportunity to test this update was one we jumped at, and we’re already reaping the rewards.”
Frequently asked questions
It maps Infigo product attributes, such as size, stock and finish, directly to printIQ’s operations and attributes. This removes the need to pre-build a separate SKU for every possible product combination.
printIQ acts as the pricing engine and single source of truth. Infigo works as the web interface on top of it. When a cost changes in printIQ, such as paper or ink, the Infigo storefront reflects it automatically without a second manual update.
No. MegaEdit is Infigo’s separate online editor for template personalisation. Custom quoting works independently of it and covers pricing and SKU mapping, not product design.
Yes. With attributes and pricing driven from printIQ into the Infigo storefront in real time, teams no longer need to maintain and reconcile two separate price books.
Yes. Data flows both ways in real time, so an order placed on the Infigo storefront passes through to printIQ, and pricing or attribute changes made in printIQ show up on the storefront immediately.
Yes, the full recording is available at the top of this page, featuring Paul Bromley, Rob Thurston (printIQ), and Sarah Carter (POSITIVE+) discussing the integration in detail.
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