In the world of B2C Web2Print, or online print ecommerce, one critical decision will shape everything else. Who is your ideal customer. Professional designers or everyday users? It really boils down to these two paths. And trying to serve them both? That’s the fastest route to failure. Your website becomes confusing. Your message gets diluted. […]
Choosing the right web-to-print editor is one of the most important decisions a print business can make. Whether you’re managing a complex B2B storefront, offering customisable marketing materials, or streamlining internal design workflows, the wrong tool can cost you time, money, and clients. Many print service providers rely on multiple editors to meet different needs. […]
Unlock the full potential of your storefront’s data with Infigo Insights, the powerful reporting solution that turns raw numbers into real business intelligence. Why Storefront Reporting Matters They say knowledge is power – so ask yourself: what’s holding you back from gaining complete visibility into how your storefront is performing? If you’re spending too much time […]
Despite huge changes to today’s print shoppers’ buying behaviours, many print businesses fall into a dangerous trap: they try to compete using outdated, manual systems. Systems that may have worked just 5 years ago are now a huge liability. While the decision to delay adopting a web-to-print (W2P) platform may feel like a cost-saving measure, […]
In today’s world of print and packaging, the concept of ‘ecommerce’ usually takes the audiences mind to polished, well thought out B2C websites. You know, the 5 or 6 that everyone is aware of, and many aspire to be just like. Often designed with vibrant, eye-catching visuals and created with the impulse purchase in mind. […]
Companies not driving innovation and automation will inevitably hit a ceiling, limiting both the volume of work they can handle and the profit margins they can achieve. This article explores the real-world benefits of embracing automation and fostering a culture of innovation in your print business; and the risks of staying stuck in the past. […]
Everyone is aware of the AI revolution. By this point, it’s simply impossible to ignore it. It’s here to stay, and businesses who don’t adapt are at serious risk of falling behind those who do. Mainstream AI tools are reshaping how print businesses operate. Here, we’ll take a detailed look at how readily available AI […]
The printing landscape has changed significantly since you joined the industry. With tighter deadlines, rising customer expectations, and increasing competition, many print businesses are turning to web-to-print solutions to stay ahead. If you’re not already offering web-to-print for print businesses, you could be falling behind. Explosion in e-commerce That’s because more of us than ever […]
