Wide format printing is booming and it’s easy to understand why. From bold point-of-sale displays and striking retail signage to portable exhibition stands and nationwide brand campaigns, wide format gives businesses the visual impact they need to stand out.
For print providers (whether you’re a general commercial printer, a signage specialist, or an exhibition and display expert) this segment offers huge opportunities. But while the creative potential of wide format is exciting, the operational side can be… less so.
The Challenge: Manual Processes and B2B Complexity
Managing wide format print jobs the traditional way (think emails, spreadsheets, file transfers, and manual proofing) is slow, error-prone, and unsustainable. While that may be manageable for small, one-off orders, it becomes a major bottleneck when dealing with:
- Multiple sites and stakeholders
- Tight turnaround times
- Complex customisations
- Frequent reorders
This is especially true for B2B customers, who often need to maintain strict brand control across multiple regions or teams. Without automation, it’s hard to scale effectively. And even harder to stay profitable.
The Solution: Web-to-Print Automation with Infigo
This is where Infigo’s web-to-print software transforms the game.
Our platform allows you to offer your customers a fast, self-service experience that feels like online shopping but tailored for the print industry. Think of it as the Amazon experience for print: accessible, intuitive, and available 24/7.
B2B customers can:
- Log into a custom-branded storefront
- Browse pre-approved products
- Customise artwork within set brand guidelines
- Get instant quotes
- Place and track orders without needing to chase your team
This kind of streamlined ordering process doesn’t just save time — it builds loyalty, reduces errors, and keeps your customers coming back.
Built-In Brand Control and Workflow Integration
With Infigo, brand consistency is guaranteed. Our tools let you lock templates, restrict editable fields, and route jobs through approval workflows ensuring every piece of print stays on-brand, every time.
On your side, automation removes unnecessary touchpoints across sales, admin, prepress, and production. Orders flow directly into your MIS or production workflow, artwork is automatically checked, and jobs are accurately captured the first time.
The results?
- Faster turnaround
- Fewer costly mistakes
- More time for your team to focus on growth
Custom Storefronts for Every Client
Infigo also gives you the ability to build dedicated storefronts for each customer; perfect for trade printers, franchises, or major brands with multiple users and products.
Whether you’re supporting a single retailer or a nationwide franchise network, our solution is:
- Fully scalable
- Seamlessly integrated
- Built for both B2B and B2C environments
This flexibility makes Infigo a natural fit for the fast-evolving world of wide format and display print.
Why Wide Format Printing Needs Smart Automation
Wide format is thriving because it works. It’s bold, attention-grabbing, and drives real-world impact. But the way print is ordered, customised, and managed is just as important as the final product.
In today’s competitive market, the winners are those who offer a slick, reliable, and consistent experience, online and offline.
So next time you’re out and about, take a look around. From shop windows and vehicle wraps to event backdrops and outdoor signage, wide format print is everywhere. And behind every standout campaign is a print provider who’s made the smart move to automate.
Infigo: Powering the Future of Wide Format Print
With Infigo, you’re not just offering print you’re offering your customers a better, smarter way to do business. And as their demands grow?
Infigo grows with you. Get in touch with us now to learn more about our solutions and how they can help you grow!
