How Cubiquity Built a Fully Automated B2B Print Portal
Cubiquity Media’s B2B print portal automation is one of the most advanced in the UK market, though it didn’t start that way. Their Business Implementation Director has a joke she tells about herself. “I’ve always been the laziest person in the business,” she says, with the kind of confidence that makes clear she means it as a compliment to herself rather than a confession.
What she means, as becomes obvious the longer you talk to her, is that the best operations are the ones that run themselves. That the highest form of ambition isn’t doing more; it’s building something so well-joined, so precisely engineered, that the doing happens without you. Less effort on the back end, even if it means more rigour on the front.
As Business Implementation Director at Cubiquity Media, that philosophy isn’t abstract. It’s the design principle behind everything Cubiquity has built, and it’s what drove one of the most significant technology transformations in the UK print management sector in recent years.
Key Takeaways
– Cubiquity Media manages 80+ branded B2B print portals for clients across aviation, healthcare, and the charity sector
– Their fully automated B2B print portal system eliminates manual touchpoints at every stage, from pricing to order dispatch
– The operation was built through a 3-way partnership with Infigo and printIQ, involving 100+ days of joint development
– The result is an integration that routes orders, checks stock, generates artwork, and confirms pricing without human intervention
The business behind the brands
Cubiquity Media is one of the UK’s most established print management and procurement agencies. They don’t own equipment. They don’t manufacture. What they do is orchestrate: sourcing, managing, and delivering print and media procurement for some of Britain’s most recognisable household names across aviation, construction, healthcare, transport, travel, and the charity sector.
Their value proposition is a sophisticated one: take something genuinely complicated and make it feel effortless for the people who use it. Enterprise clients with demanding SLAs, tight brand governance, and no appetite for friction can log in, order what they need, and trust that it will arrive. The complexity sits underneath, invisible: the supplier routing, the pricing logic, the stock management, the production orchestration.
The vehicle for delivering that experience is Cubiquity Connect, a web-to-print portal that sits at the heart of everything Cubiquity does for its clients. But Cubiquity Connect as it exists today is not something Cubiquity built alone. It is the direct result of a deep, sustained partnership with Infigo and printIQ: a three-way collaboration that has produced one of the most advanced and fully integrated web-to-print and MIS solutions available in the market. For their clients, placing an order through Cubiquity Connect feels intuitive and effortless. What they don’t see is the sophisticated infrastructure underneath, built over more than 100 days of joint development between Cubiquity, Infigo, and printIQ, that makes every part of that experience possible.
It was not always this way. And understanding how Cubiquity got here requires going back to the point where the machinery they had was starting to break under the weight of their own growth.
When growth becomes the problem
By the time Cubiquity opened serious conversations with Infigo, they were already operating at scale. More than 80 branded customer storefronts. A product catalogue ranging from straightforward stock items to highly complex variable print requiring custom artwork and intricate supplier routing. Enterprise clients whose expectations were shaped by the best e-commerce experiences available anywhere.
The challenge wasn’t ambition. It was the cost of delivering on it.
Data inconsistency was a persistent risk. Information entered in one system had to be re-entered in another. A product update didn’t automatically travel. Jobs that could theoretically be automated still required human hands at multiple points. And as Cubiquity kept winning new clients, onboarding new storefronts, and expanding supplier relationships, the overhead grew with it.
Something more fundamental had to change. Not just a better platform. A different architecture entirely. One where data moved automatically between systems, where a customer placing an order triggered a chain of events that required no human intervention, and where every part of the operation drew from a single, reliable source of truth.
Choosing the right foundation
Cubiquity didn’t rush the decision. The evaluation process was rigorous, thorough enough that they initially selected a different platform entirely. It was only when they looked more closely at what Infigo could offer, specifically in close partnership with printIQ, that the direction changed.
What shifted the decision wasn’t a feature list. It was architecture. The possibility, demonstrated concretely rather than theoretically, of two platforms operating not as adjacent systems requiring manual synchronisation, but as a genuinely unified one, with data flowing bi-directionally, in real time, with printIQ as the single source of truth for everything downstream.
The partnership philosophy mattered as much as the technology. Paul van Tongeren, Technical Integration Specialist at printIQ, describes how the two companies approach joint customers: “What we try to avoid is a customer feeling stuck in the middle of two businesses pointing at each other. We communicate together to get the customer where they need to be.” For Cubiquity, that wasn’t a nice-to-have. It was a prerequisite, because what they were about to undertake would test that partnership seriously.
Building a B2B Print Portal Automation That Didn't Exist
What followed was one of the most substantial collaborative development programmes in the history of the Infigo-printIQ partnership. Led on Cubiquity’s side by their Business Implementation Director and Operations Director, who served as Executive Sponsor throughout, the three businesses committed more than 100 days of joint development to building, testing, and hardening an integration that didn’t yet exist in the market.
Alex Bowell, Managing Director at Infigo, is candid about the scale of what was produced: “This is our most in-depth plugin ever. And it’s not anywhere near where we want it to go.” That last part matters, because what Cubiquity helped build isn’t a static solution. It’s a living integration, one that already does things that weren’t possible three years ago, and continues to evolve.
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Frequently Asked Questions
Cubiquity Media is a UK print management and procurement agency that sources, manages, and delivers print across sectors including aviation, healthcare, construction, and charity. Rather than owning print equipment, they orchestrate a network of suppliers through a suite of branded B2B customer portals.
Cubiquity’s system is built on Infigo’s web-to-print platform integrated with printIQ as the MIS. When a customer interacts with one of Cubiquity’s branded storefronts, the system handles pricing, stock availability, artwork generation, and order routing automatically. No manual re-entry. No human steps in the standard order flow.
Cubiquity currently operates more than 80 branded storefronts, each tailored to a specific client’s brand guidelines, product catalogue, and supplier routing requirements.
The core integration required more than 100 days of joint development across three organisations: Cubiquity, Infigo, and printIQ. The build was led by Cubiquity’s Business Implementation Director and Operations Director, with active involvement from both technology partners.
Infigo and printIQ work together as a unified system, with Infigo providing the customer-facing storefront layer and printIQ acting as the MIS at the core of production. The Infigo and printIQ integration is what makes the automation possible: when a customer interacts with a Cubiquity storefront, Infigo passes the order data through to printIQ in real time, where pricing, stock, supplier routing, and production instructions are handled automatically. The two platforms share data bi-directionally, meaning Cubiquity’s team doesn’t need to manually move information between systems at any point in the workflow.
The Infigo and printIQ integration is a live, evolving platform that continues to develop. Print businesses interested in building a comparable level of automation can speak to Infigo directly to understand what is possible for their specific operation.
About Infigo
Infigo is a web-to-print platform built for print service providers who need more than a basic online ordering tool. From B2B customer portals and branded storefronts to deep MIS integration and workflow automation, Infigo gives commercial printers the digital infrastructure to automate repetitive work, reduce manual touchpoints, and grow revenue without adding headcount.
Trusted by print businesses across commercial print, packaging, labels, and large format, Infigo connects your online ordering experience directly to your production workflow so orders flow from customers to press with minimal human intervention.
