Loupe Americas 2026SPOTLIGHT Session
Built From Scratch vs. Introduced by Choice
How Web-to-print Shaped Packaging Lab and
Blue Label Packaging Company‘s Journey
One built online ordering into the business from day one. The other introduced it decades into a well-run operation. In both cases it added a category of customer they weren’t reaching otherwise. In this open conversation, we’ll get into what each multi-million-dollar business would have looked like without it, and exactly who’s buying from them now.
Sep 15th | 3PM
Venue – Donald E. Stephens Convention Center, Chicago
Watch the exact moment your bottleneck disappears
At the HP stand, we’re running a live job from order to production. Order placed, information flowing end to end, no manual re-keying anywhere in between.
Converters can watch the exact bottleneck they live with, manual order intake and re-keyed jobs, disappear in real time.
HP – Booth 3223
Infigo – Booth 3002
Infigo – Booth 3002
Trusted by converters and platforms across labels and packaging
Frequently Asked Questions
Infigo is exhibiting at Booth 3002 throughout the show, with our full web-to-print platform and new AI tools for print converters. As part of that presence, we’re also running a joint live demo with HP at HP’s Booth 3223, and speaking on the Loupe Spotlight Stage in the session “Built From Scratch vs. Introduced by Choice.”
It’s a session on the 15th of September at 3pm featuring Alex Bowell, Andrew Boyd, and Dan Niblo, in conversation about how web-to-print shaped two packaging businesses: The Packaging Lab, which built online ordering in from day one, and Blue Label Packaging Company, which introduced it decades into an already-established operation. The session covers what each business would look like without it, and who’s buying from them now as a result.
Infigo’s booth is 3002, where the platform and new AI tools are on show for the full event. The speaking session, “Built From Scratch vs. Introduced by Choice,” runs on the Spotlight Stage on the 15th of September at 3pm. The joint HP demo runs separately at HP’s Booth 3223. All three are at the Donald E. Stephens Convention Center in Chicago.
A live job moving from order placement through to production, with information flowing end to end and no manual re-keying at any point. It’s aimed at converters who deal with manual order intake and re-keyed jobs as a recurring bottleneck, so they can watch that specific problem disappear in real time.
Three: an order ingestion tool that reads purchase order documents and matches them against a live product catalogue automatically, a content assistant for managing and updating storefront content, and a product management agent that handles product management tasks directly.
Converters and platforms in labels and packaging, particularly operations evaluating web-to-print for the first time or looking to remove manual steps between order intake and production. Infigo already works with a range of businesses in this space, including The Packaging Lab and Blue Label Packaging Company.
No. Completing the form on this page registers your interest with Infigo, for example to arrange a time to talk at the show. It does not register you for Loupe Americas 2026 itself. To attend the show, register through the official Loupe Americas event site.
Registering for the show itself is handled directly through the official Loupe Americas site: loupe-americas.com/prices-and-deadlines. Filling in the form on this page is separate. It registers your interest in meeting Infigo or attending our session, it does not register you for the show.
