White paper: Web-to-pack solutions for the packaging industry

Posted on 28/04/2023 by Infigo

Packaging buyers want to find an online solution, with the ability to customise and personalise their products prior to purchasing. In return, digital storefronts create a 24/7 revenue stream, with less time and manual effort for the packaging converter.

How will your organization shift to accommodate the modern digital buying behaviours?

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White paper: Web-to-pack solutions for the packaging industry

The missing link to digitally transforming your label production

Did you know that the global label market will reach $49.9 Billion by 2024, steadily growing at a rate of 4.8% year-over-year? Label printing has become one of the fastest-growing areas in print.

With recent trends in shorter runs, increased SKUs, and the demand for faster turnaround, we are seeing label converters evolve to compete. By moving towards digital printing and automated workflow solutions, printers can increase productivity by doing more with less. The digital journey currently starts after the orders is taken, but it doesn’t have to.

How does the modern buyer get connected to this digital transformation journey?

Download our white paper to understand:

Current trends and niche markets within the packaging industry

Customer buying behaviours and how an online storefront sets you apart from the competition

How web-to-pack increases efficiency and creates capacity

How an integrated solution simplifies the order-taking process and increases revenue

The Packaging Lab targets a gap in the market with web-to-pack

The Packaging Lab’s core mission is to provide custom flexible packaging solutions with a turnaround in as little as 24 hours, the fastest in the U.S. Utilizing solutions that integrate seamlessly, they bring a new and fresh perspective on how to supply the growing demand for small quantities of personalized and professionally printed packaging.

With over 40 years of experience in the packaging industry, The Packaging Lab has created a simple process to order custom pouches and packaging films that will get product into the market and in the hands of customers quicker.

Dan Nible, CEO of The Packaging Lab said: “We allow customers to design and order custom packaging entirely through an e-commerce platform. We can fulfill hundreds, if not thousands of online orders per day with minimal staff and overhead.”

The problem

The Packaging Lab recognized the need for small, custom print runs for flexible packaging and films, with a demand for quicker turnaround.

It was critical that print files moved effortlessly from their online storefront to their presses with minimal to no human intervention. Automating this process would remove manual touches, ensuring top-notch quality and increased margin.

The solution

The Packaging Lab offers an easy online design and ordering process, powered by Infigo Core web-to-print platform and seamlessly integrated with HP PrintOS Site Flow.

With no human intervention, orders are transferred to Site Flow via the PrintOS open API. Besides dramatically reducing the number of costly manual touch points, it also cuts operational costs and, in turn, improves cash-flow.

See it in Action

Ready to remove the ceiling and scale on your own terms?

See how Infigo replaces manual workflows with automated infrastructure — across ordering, production, and fulfilment. Most teams see the impact in the first 30 days.

No commitment required. Typically a 30-minute session with a print operations specialist.