Sam Woods is Head of Global Marketing at Infigo, where his approach blends creativity with commercial insight. This is the same lens turned on a problem he keeps seeing in print businesses: the numbers can look like growth while the commercial reality underneath tells a different story. There’s a version of success in print that […]

The print industry doesn’t have a technology problem. It has a decision problem. Most commercial print businesses already know they need to modernise. The challenge is not awareness. It’s making the right call early enough, and for the right reasons. That matters because too many software decisions are made backwards. A business buys a storefront […]