Web-to-print. The panacea to your print business woes or a huge waste of investment? Well, it all depends on who you talk to. Because, for every printer that has opened up profitable new revenue streams, and sped up their workflow, you’ll also hear tales of wasted investment and redundant technology. Done right, a web-to-print platform […]
Articles
Stay informed with the latest insights, tips, and expert guidance from the Infigo team, including industry leaders like Douglas Gibson, Alex Bowell, and Greg Young. In our Articles & Advice section, we share in-depth knowledge on web-to-print technology, print workflow automation, and e-commerce strategy. Whether you’re exploring digital transformation or looking to scale your operations, our team brings real-world experience and thought leadership to help you stay ahead. From practical tips to strategic analysis, each article is designed to support your print business in growing smarter and more efficiently.
Sam Woods is Head of Global Marketing at Infigo, where his approach blends creativity with commercial insight. This is the same lens turned on a problem he keeps seeing in print businesses: the numbers can look like growth while the commercial reality underneath tells a different story. There’s a version of success in print that […]
A print business can grow its sales and still earn less than the year before, without ever being able to say exactly why. Ask a print business owner how last year went, and the answer usually arrives as a revenue figure. Sales were up and the team was flat out, a good year by most […]
Alex Bowell is Managing Director at Infigo, where his focus has always been on scaling technology, simplifying processes, and building teams that deliver measurable impact rather than just more headcount. Here’s what he tells the businesses that think their problem is people. Nobody calls me to say they have a promise capacity problem. They call […]
Every print business hits a ceiling eventually, and it’s rarely the press that puts it there. Every growing print business eventually hits a limit that has nothing to do with equipment. The press can take more work. The process between order and production cannot, and that is where the real ceiling sits. It shows up […]
A print business can grow its sales and still earn less than the year before, without ever being able to say exactly why. Ask a print business owner how last year went, and the answer usually arrives as a revenue figure. Sales were up and the team was flat out, a good year by most […]
At some point, almost every print business has the same conversation. The IT lead or maybe a developer leans back and says: “We could just build this ourselves.” And honestly? The logic is appealing. Full control. Build exactly what you need. No monthly licence fee. You’d own it outright. So should you? In most cases, […]
The print industry doesn’t have a technology problem. It has a decision problem. Most commercial print businesses already know they need to modernise. The challenge is not awareness. It’s making the right call early enough, and for the right reasons. That matters because too many software decisions are made backwards. A business buys a storefront […]