How Cubiquity Media Built a Fully Automated B2B Print Portal
Cubiquity Media’s B2B print portal automation is one of the most advanced in the UK market, though it didn’t start that way. Their Business Implementation Director has a joke she tells about herself. “I’ve always been the laziest person in the business,” she says, with the kind of confidence that makes clear she means it as a compliment to herself rather than a confession.
What she means, as becomes obvious the longer you talk to her, is that the best operations are the ones that run themselves. That the highest form of ambition isn’t doing more; it’s building something so well-joined, so precisely engineered, that the doing happens without you. Less effort on the back end, even if it means more rigour on the front.
As Business Implementation Director at Cubiquity Media, that philosophy isn’t abstract. It’s the design principle behind everything Cubiquity has built, and it’s what drove one of the most significant technology transformations in the UK print management sector in recent years.
Value
The Value
The business behind the brands
Cubiquity Media is one of the UK’s most established print management and procurement agencies. They don’t own equipment. They don’t manufacture. What they do is orchestrate: sourcing, managing, and delivering print and media procurement for some of Britain’s most recognisable household names across aviation, construction, healthcare, transport, travel, and the charity sector.
Their value proposition is a sophisticated one: take something genuinely complicated and make it feel effortless for the people who use it. Enterprise clients with demanding SLAs, tight brand governance, and no appetite for friction can log in, order what they need, and trust that it will arrive. The complexity sits underneath, invisible: the supplier routing, the pricing logic, the stock management, the production orchestration.
The vehicle for delivering that experience is Cubiquity Connect, a web-to-print portal that sits at the heart of everything Cubiquity does for its clients. But Cubiquity Connect as it exists today is not something Cubiquity built alone. It is the direct result of a deep, sustained partnership with Infigo and printIQ: a three-way collaboration that has produced one of the most advanced and fully integrated web-to-print and MIS solutions available in the market. For their clients, placing an order through Cubiquity Connect feels intuitive and effortless. What they don’t see is the sophisticated infrastructure underneath, built over more than 100 days of joint development between Cubiquity, Infigo, and printIQ, that makes every part of that experience possible.
It was not always this way. And understanding how Cubiquity got here requires going back to the point where the machinery they had was starting to break under the weight of their own growth.
Problem
the problem
When growth becomes the problem
By the time Cubiquity opened serious conversations with Infigo, they were already operating at scale. More than 80 branded customer storefronts. A product catalogue ranging from straightforward stock items to highly complex variable print requiring custom artwork and intricate supplier routing. Enterprise clients whose expectations were shaped by the best e-commerce experiences available anywhere.
The challenge wasn’t ambition. It was the cost of delivering on it.
“Managing pricing, products, stock: it created friction everywhere. Manual touchpoints slowed everything down. Our account managers were becoming administrators. And every time we grew, we added more pain alongside it.” — Business Implementation Director, Cubiquity Media
Data inconsistency was a persistent risk. Information entered in one system had to be re-entered in another. A product update didn’t automatically travel. Jobs that could theoretically be automated still required human hands at multiple points. And as Cubiquity kept winning new clients, onboarding new storefronts, and expanding supplier relationships, the overhead grew with it.
Something more fundamental had to change. Not just a better platform. A different architecture entirely. One where data moved automatically between systems, where a customer placing an order triggered a chain of events that required no human intervention, and where every part of the operation drew from a single, reliable source of truth.
architecture
The possibility
Choosing the right foundation
Cubiquity didn’t rush the decision. The evaluation process was rigorous, thorough enough that they initially selected a different platform entirely. It was only when they looked more closely at what Infigo could offer, specifically in close partnership with printIQ, that the direction changed.
What shifted the decision wasn’t a feature list. It was architecture. The possibility, demonstrated concretely rather than theoretically, of two platforms operating not as adjacent systems requiring manual synchronisation, but as a genuinely unified one, with data flowing bi-directionally, in real time, with printIQ as the single source of truth for everything downstream.
“We chose Infigo and printIQ because it was an established relationship between the two. We wanted to build on the back of that partnership. We didn’t want to duplicate work on either side. That was the whole point.” — Business Implementation Director, Cubiquity Media
The partnership philosophy mattered as much as the technology. Paul van Tongeren, Field Technical Lead at printIQ, describes how the two companies approach joint customers: “What we try to avoid is a customer feeling stuck in the middle of two businesses pointing at each other. We communicate together to get the customer where they need to be.” For Cubiquity, that wasn’t a nice-to-have. It was a prerequisite, because what they were about to undertake would test that partnership seriously.
Possibility
living integration
Building a B2B Print Portal Automation That Didn't Exist
What followed was one of the most substantial collaborative development programmes in the history of the Infigo-printIQ partnership. Led on Cubiquity’s side by their Business Implementation Director and Operations Director, who served as Executive Sponsor throughout, the three businesses committed more than 100 days of joint development to building, testing, and hardening an integration that didn’t yet exist in the market.
Alex Bowell, Managing Director at Infigo, is candid about the scale of what was produced: “This is our most in-depth plugin ever. And it’s not anywhere near where we want it to go.” That last part matters, because what Cubiquity helped build isn’t a static solution. It’s a living integration, one that already does things that weren’t possible three years ago, and continues to evolve.
“Cubiquity are constantly challenging both themselves and the platform to make sure they’re extracting maximum value, all in service of delivering a better experience to their customers. They’re forward-thinking, progressive, and they genuinely just get it.” — Greg Young, Head of Customer Experience, Infigo
Results
What Cubiquity's Automated Print Portal Actually Does
Strip away the technical language and what Cubiquity has built is an operation that largely runs itself. Understanding why requires a look at what happens beneath the surface every time a customer interacts with Cubiquity Connect.
When a new client is onboarded
A storefront is created which the team can have branded, configured, and connected to their printIQ instance in a fraction of the time it previously took. Products are pulled dynamically from printIQ, pulling names, descriptions, thumbnails, categories and specifications, and surfacing them directly in the storefront. When something changes in printIQ, it changes in Infigo. Automatically. No manual update required, no risk of the two systems telling different stories.
When a customer requests a price
The integration creates a real-time estimate inside printIQ, drawing on live production costs, supplier logic, and pricing rules, and returns an accurate figure instantly. Customers don’t see approximations or figures cached hours ago. They see what the job actually costs to produce, at that moment.
When a customer checks stock availability
The number they see is live, fed directly from printIQ, which connects in turn to Cubiquity’s stock management systems. The chronic problem of over-selling, and the difficult conversations that follow, is effectively eliminated.
When an order is placed
The quote becomes a job and the system takes over. It is automatically routed to internal production, an external supplier, or split across multiple fulfilment locations depending on what’s in the basket. Every relevant detail travels with it: customer notes, purchase order references, shipping preferences. A branded confirmation goes to the customer, and when the job ships, so does a dispatch notification with tracking.
Leaders
Key Takeaways for B2B Print Leaders
Scale isn't a platform problem, it's an architecture problem
80+ branded storefronts only stay manageable when every system shares one source of truth.
Automation only counts if it reaches every stage
Real automation means pricing, stock checks, artwork generation, and dispatch all happen without a human touching the order.
The best integrations are built, not bolted on
100+ days of joint development between Cubiquity, Infigo, and printIQ turned two platforms into one.
Partnership philosophy matters as much as the technology
When vendors communicate with each other instead of pointing fingers, the customer never feels stuck in the middle.
Complex products can still feel effortless
The most sophisticated infrastructure is the kind your customers never have to think about.
FAQ’s
FAQ’s
Frequently Asked Questions
Didn’t find the answer?
No worries! If you have any other questions or need more information, feel free to reach out directly. We’re always happy to help and make sure you feel confident. Let’s chat!
Cubiquity Media is a UK print management and procurement agency that sources, manages, and delivers print across sectors including aviation, healthcare, construction, and charity. Rather than owning print equipment, they orchestrate a network of suppliers through a suite of branded B2B customer portals.
Cubiquity’s system is built on Infigo’s web-to-print platform integrated with printIQ as the MIS. When a customer interacts with one of Cubiquity’s branded storefronts, the system handles pricing, stock availability, artwork generation, and order routing automatically. No manual re-entry. No human steps in the standard order flow.
Cubiquity currently operates more than 80 branded storefronts, each tailored to a specific client’s brand guidelines, product catalogue, and supplier routing requirements.
The core integration required more than 100 days of joint development across three organisations: Cubiquity, Infigo, and printIQ. The build was led by Cubiquity’s Business Implementation Director and Operations Director, with active involvement from both technology partners.
Infigo and printIQ work together as a unified system, with Infigo providing the customer-facing storefront layer and printIQ acting as the MIS at the core of production. The Infigo and printIQ integration is what makes the automation possible: when a customer interacts with a Cubiquity storefront, Infigo passes the order data through to printIQ in real time, where pricing, stock, supplier routing, and production instructions are handled automatically. The two platforms share data bi-directionally, meaning Cubiquity’s team doesn’t need to manually move information between systems at any point in the workflow.
The Infigo and printIQ integration is a live, evolving platform that continues to develop. Print businesses interested in building a comparable level of automation can speak to Infigo directly to understand what is possible for their specific operation.
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The print businesses growing fastest right now aren’t better at print. They’re better at operations. They’ve removed the manual bottlenecks, automated the repetitive work, and built workflows that scale with their business instead of against it.
Infigo is the platform that makes that possible. Built specifically for commercial print. Proven across hundreds of businesses worldwide. Ready to work with yours.
Book a 30-minute demo. See the platform in action. Get a direct conversation about what Infigo looks like for your specific operation.
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Infigo provides web-to-print for print businesses that have outgrown a basic ordering tool. It connects storefronts, prepress and production so orders move with minimal manual handling.
Trusted by print businesses across commercial print, packaging, labels and wide format, Infigo connects your online ordering experience directly to your production workflow so orders flow from customer to press with minimal human intervention.
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