A 2018 study revealed that that nearly half of companies (48.3%) purchased products online at least once per week. The survey found that 48.6% of companies conducted 50% to 74% of all their corporate purchases online, including 23% that do at least 75% or more using B2B e-commerce.
This is partly due to the changing nature of the workforce, which is increasingly made up of millennials – those who have grown up with digital technology and are more accustomed to communicating and buying online.
According to a study by market analyst Merit, 73% of B2B buyers today are millennials. Roughly two-thirds (67%) of millennials of 20-24 years old report being involved in overall (net) decision-making. This number increases to 72% of millennials aged 25-29 being involved in overall decision-making and 77% of those ages 30-35 being involved in overall decision-making.
So, what exactly is a B2B web-to-print portal?
No, it’s not a portal that can send you into a different time or dimension. However, they can save you and your clients lots of time.
Web-to-print portals are personalised online storefronts that allow clients to order printed materials tailored to their specific needs. This customisation extends to branding and access, ensuring that employees see only the products relevant to them. This not only streamlines the ordering process but also strengthens client relationships, leading to repeat business.
Automate your workflow and reduce production costs
Did you know that Back to the Future 2 and 3 were filmed back-to-back? This was to reduce production costs and speed up the time between shooting and releasing the final instalment.
Likewise, web-to-print can help you automate the entire print process – from ordering to fulfilment, automation increases efficiency and reduces reducing labour intensity and overheads. The automation includes precise quoting, design templates, and rapid order completion with minimal human input. This not only improves the customer experience but creates a seamless production workflow in the back-end.
By integrating web-to-print with other software and hardware, data is synced seamlessly across systems (whether that’s measurements for the cutting machine or delivery information to your shipping provider), saving both you and your customers significant time.
Complete our trilogy of white papers
A versatile web-to-print solution, like Infigo, allows the creation of various gated and ungated portals and websites from a single platform. This adaptability is key for scaling quickly and meeting diverse client needs while maintaining a seamless user experience.
By adopting these portals, you’re not only streamlining your processes and enhancing client experiences but also future-proofing your business in an increasingly digital world.
To discover more about the futuristic benefits of B2B portals, download our white paper by completing the form now.
