Beyond print

Operational impact across the business
The NHS workflow is the most dramatic example, but the operational gains run throughout Latcham's business. Storefront build time dropped from four hours to around 40 minutes. A saving that compounds across every new client onboarding. That improvement is the product of Content Templates, a shared CSS override file, and Editable Content. Functionality specific enough that the build process could be handed over from developers to Latcham's client services team entirely. The integration layer handles data mapping as a one-time project; after that, orders flow without manual intervention and without the team needing to understand the underlying data architecture.
NHS orders: 2-week turnaround, 4 admin layers
NHS orders: under 24 hours, fully automated
Order data batched and manually keyed
Orders flow direct to production at any hour
Storefront builds: 4 hours minimum
Storefront builds: ~40 minutes
Dispatch team idle while orders queued
Dispatch team processes from 6am, no queues
Customer calls required for order status
Customers self-serve tracking, zero support calls
Getting up to speed: the Academy
Key takeaways for B2B print leaders
Frequently Asked Questions
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Latcham ran on Four51 for 15 years. When Four51 was sunset after its acquisition, Latcham needed a replacement. Juergen May shopped around the market, then saw a live demo from Infigo founder Doug Gibson at an industry event and approached the Infigo team straight afterward.
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GP surgeries now log in, pick what they need and order in seconds, skipping the basket and a lengthy checkout. Orders flow straight into Latcham’s production system with no manual keying, replacing four layers of NHS administration. Orders placed before 2pm ship the same day on a next-day delivery service.
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Yes. Latcham sources components, assembles NHS test kits, including swabs and test tubes, and dispatches them under Infigo’s order management. Juergen May estimates 90% of what Latcham sees through the platform today involves no print, because the order flow can be configured for any fulfillment operation.
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Through Content Templates. Juergen May builds the logic once and exposes only the fields a colleague needs, so they choose from a menu and fill in fields without touching HTML or CSS. Three client services staff now build storefronts, and a build takes around 40 minutes instead of four hours.
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Juergen May learned Infigo on the job while building Latcham’s Royal College of Midwives storefront, using the Infigo Academy and Infigo’s tech support team. He describes some friction in the first few months as he challenged parts of the platform, which developed into a strong working relationship.
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