Blog: Take home a personalised Stroopwafel tin at Hybrid Fusion, Amsterdam

Posted on

At HYBRID Software’s first ever Hybrid Fusion Packaging Summit, set to take place from April 22–25th, 2025, at the NH Collection Amsterdam Barbizon Palace, Amsterdam – Infigo will be hosting a live showcase, where attendees can experience a seamless, end-to-end print workflow.

During the summit, guests will have the opportunity to personalise their very own tin of Stroopwafels, by first visiting a trademark Infigo product landing page, where users can then design a custom label, before sitting back as the order enters a fully automated workflow, all without any human intervention – before being carefully packaged around an iconic Dutch treat.

So, forget keychains and pens; you’ll be heading home with a tasty and memorable piece of the Netherlands, perfect for enjoying later or sharing with friends and family. You can register to attend today.

Say goodbye to boring souvenirs and hello to personalised Stroopwafel goodness!

Seamless automation, with a sweet twist

The workflow kicks off with one of Infigo’s beautifully curated and customised storefronts, where attendees can either scan a QR code, or visit a dedicated product landing page, then, from their mobile phone, quickly and easily personalise their label. Each order then flows seamlessly into our partner Connect integrations – HYBRID Software’s CLOUDFLOW and CERM – before reaching Geostick, where it is expertly printed using HP Indigo’s cutting-edge technology.

Once the personalisation is complete, CERM takes over to initiate the production process, ensuring smooth order management. From there, CLOUDFLOW automates essential pre-printing tasks, including pre-flighting, imposition, and processing, reducing manual intervention and optimising efficiency.

Bringing it all together

The final step in this automated journey takes place at Geostick, an Infigo customer, where the labels are printed on a HP Indigo 6K press. Thanks to HP’s renowned technology, even low-volume, highly customised jobs maintain exceptional quality.

As a sweet finishing touch, attendees visiting Geostick (who have ordered before the print deadline, advised on the day) can collect their personalised Stroopwafel tins in-person, bringing the entire workflow to life.

This showcase highlights how Infigo and its partners are revolutionising print automation. By integrating Infigo’s front-end platform with Connect: CERM and HYBRID solutions, we demonstrate how minimal human intervention can drive profitability, efficiency, and scalability in customised print production.

Join us at HYBRID Software’s Fusion Packaging Summit 2025

Where: NH Collection Amsterdam Barbizon Palace, Amsterdam, Netherlands

When: April 22–25, 2025

For more information about the Fusion Packaging Summit 2025, please visit the official event page

Register to attend

Latest posts
Need time to think over?

Our solution in more detail

We offer a complete web-to-print solution, with add-on modules and 3rd party integrations.

See features & benefits

Case studies

See practical examples of how we’ve helped our customers adapt and grow with our web-to-print solution.

Read more

Free e-guides

Invaluable white papers & guides discussing how you can use the power of web-to-print to push your business to the next level.

Download for free